How To Improve SEO
Before get deep into the topics,we have to know What are Search Engines ? Search Engines are answer providing softwares to the input queries. As a begineer you may have many heared about SEO, SERP's, schema from your friends, bloggers and other tech guys. In this article we are going to clearly explain the concept ,technique and implementation of SEO and answers for some of the important questions you should raise before get the SEO knowledge and here are those,
i) what is SEO,
ii)what is the need for SEO,
iii) Why SEO is so important,
iv) How SEO help in search engine ranking,
v) How it helps my blog/ website,
vi) How to implement SEO in my blog/ Website's,
vii) Best SEO tools.
What is SEO?
Search Engine Optimization is the technique to optimize the webpages for the search engines like Google, Yahoo, Bing, baidu and so on. Search Engine Optimization is the practice to constantly increase the page quality, page ranking to adopt the SEO standard. There are many techniques involved in the search engine optimization like Keyword Research, Quality Content, Relevant Content, Proper Title, Description for SERP's, Snippet and many more.
what is the need for SEO?
If your website or blogs wanted to appear top in the google search or any other search engine, you should optimize your website and there is a standard format or technique is called Search Engine Optimization SEO.
Why SEO is so important?
As a website owner we need over pages to be always top in the search engine result page - SERP, this is possible by two ways Paid traffic and Organic Traffic. As many of us seen in google search the top link for some specific keywords with Ad label in the top that navigates to some some website (Which paid money for keywords) - this what is know as paid traffic ,as the company/ individual or organizations pay some amount money to search engines for particular keywords, for eg when you search android mobiles, Apple or samsung or any items in google you may get apple/ samsung website link or Amazon website link in the top of your search. For paid traffic you dont need to work hard on SEO's all you need is some money and keywords but on the other hand Organic traffic is purely on the quality of content, relevancy to the query. We need to work on SEO to top on search engine Result page because we are not paying any amount to the search engines. Oranic traffics has to pass through various search engine algorithms to top in the result for the input keyword/ query. When you search for any information or type any word/ keyword you can see alot and lots of websites shows in the search engine result in google it shows 10 pages of your search related topics, do you ever think how it is possible? Why some websites are in the top and some are in the last, there SEO plays the key role in search results.
How to implement SEO in my blog/ Website's?
Search Engine Optimization has seven important parts that has to be properly done to score high in SEO.
- Crawl Accessibility
- Compelling Content
- Keyword Research/ Optimization
- UX / User Experience
- Content Quality
- Title/ URL/ Description
- Snippet/ Schema for SERPs
We need to keep our eye on all these 7 importent parts in every page we are creating, lets see earch and every parts briefly.
Crawling/ Crawl Accessibility - It is the process of search engines crawl our submited pages periodically, We have to make sure there is no norobot in the head tag as it prevent/ stops the seach engine to grap our pages. To make the work of search engine easy one has to submit the sitemap.xml file to search console in google webmaster and other webmaster tools. The crawling process improves how often you updates your contents.
Keywork Optimization/ Research - When we prepares to select the topic and draft article it is more important to do keyword Reseach and volume of traffic for that particular keyword. There are numerous keyword research tools available in online for free and paid, they also suggest relevant keywords.
User Experience/ UX - It is more important to keep the visitors of our page/ website to stay longer because how long they in our site increase the SEO score. To make them stay we need to given them a excellent user friendly and attractive UX.
Quality Content All the above content is king, as a content writter, blogger or website owner over ultimate aim is to share knowledge that can be achieved through quaklity of content.
Title/ Description & URL Giving appropriate title for our article/ page, url and there comes the description that appears in the search result page, we need to take care of description to give the seaches in short what our page is all about , what it contains.
Snippet/ Schema/ SERPs Search Engine result page is the set of answers for our search query in the search engine. Google provides various schema for articles, new papers, jobs and many more basically they all are xml codes that easy for search engine to understands.
Best SEO tools?
Ahref, Google Search Console, SEMRush, KWFinder, Moz Pro, Ubersuggest, Answer the public, SpyFu, woorank, Majestic, Google trends, SEOQuake,Aiteliner, SEOability, similarwebsite, fatrank, keywords Everywhere, Screaming Frog, serpstat, Bonus tool,
